"Synergy Is A Vital Process in the Successful Marketing of Media Products to Audiences", to What Extent Do You Agree With This Statement?

Plan:

Introduction:

Describe what a synergy is and give an insight as to whether I agree with the statement or not. Synergy is used by conglomerate film companies to create products of a greater sum than their potential individual efforts to market the film.

Paragraph One: 

Write about the various types of synergy, such as books, video games, theme parks, sequels, etc. Reference Frozen.

Frozen Synergy:

• Video Games for DS and 3DS.
• Various forms of Frozen merchandise on Amazon, e.g. plush toys, costumes, books.
• Frozen sequel in the making.
• Soundtrack.
• Frozen-based rides in Disney World.
• Behind The Scenes TV show.

Paragraph Two: 

Write about synergy in terms of independent film companies, and how they market their films otherwise. Reference Ill Manors.

Ill Manors Synergy:

• Ill Manors Soundtrack 

(The lack of synergy meant a lack in marketing the film)

Paragraph Three:

Compare Frozen and Ill Manors in terms of synergy and write about whether the statement is agreeable to both companies or not. (For Frozen, synergy was a vital process in its marketing stage, whereas Ill Manors did not market their films with a variety of products, so it was probably not a vital process in their stage of marketing.

Conclude:

Giving an explanation as to whether synergy is a vital process for big conglomerate companies, and if it is a vital process for independent film companies.

Dylan Mann-Hazell