Harry Potter and the Deathly Hallows Part 2 Marketing

Harry Potter and the Deathly Hallows: Part 2 was the most marketed and advertised film out of all of the Harry Potter films, due to it being the finale.

The first main way in which the film was marketed was through the means of posters. Many posters were released months before the release of the film in cinemas, with captions such as "IT ALL ENDS: 7.15". Not only does this caption supply the information that this is the last of the films, (also using capital letters to grab the viewers attention), but a date for the release of the film is provided. The date being there adds further information about the film. Also on the posters were close up photographs of all of the main characters and famous actors that will feature in the movie. The use of a close up allowed the characters' faces to fill up the entire width of each poster, allowing the viewer to only focus on the actor/character and the caption along the bottom. Below there are examples of the posters that were released in the upcoming months of the films release date in cinemas. The fact that there are so many indicates that the many actors in it were worth seeing, for they couldn't settle with a couple of posters.

The next way in which Harry Potter and the Deathly Hallows: Part 2 was marketed and promoted was through the means of trailers. Multiple trailers advertising the film served for different purposes. The first teaser trailer was to allow the consumers to understand that there is another Harry Potter film coming out later in the year (no specific date was announced, instead the text said 'Coming Soon'), and also establish their target audience. However, later on in the year, an official, longer trailer was released showing the main highlights of the movie, along with the age restrictions and the release date. Many more trailers were released as it got closer to the release of the film, in order to remind people to go and see it in cinemas and keep the excitement and anticipation levels up for the consumers. Also, due to the fact that it is the grand finale, it may interest those who haven't even seen all of the films, so they can know how it ends. This interest is provoked, once again, through the use of captions such as "IT ALL ENDS". Below is an example of a trailer that was released, and became popular through the use of advertising on social media.

The final way in which Harry Potter and the Deathly Hallows: Part 2 became popular through the use of marketing was through premieres. Often in film premieres, the cast and writers reveal a bit more about the film but obviously not enough to spoil the experience, but most likely enough to draw in the audience more and make them want to find out what happens in the final, and the fastest way in which they can do that is by watching the film (aside from, of course, reading the book on which the film is based on).

To conclude, Harry Potter and the Deathly Hallows had many different trailers in order to release more information each time to capture the attention of the consumers/audience, and revealing more by both the narrative and clips shown to get interest from either previous fans or even new fans that are simply interested in seeing the actors in it, or any other reason. The producers create multiple posters as main part of a scheme to get a wider audience. They do this by revealing different members of the cast and possible quotations from the film in large capital letter text in order to attract the attention of a consumer. They often use the main characters on different posters in order to gain more interest, and the more in which the actor/actress is known then the more people in which will become interested in the film. These ways are the most common ways in which to market a movie, and Harry Potter and the Deathly Hallows: Part 2 was no exception to these techniques, having done all of them in order to gain as much popularity in cinemas as possible.

Representation of Sexuality

Sexuality has been represented in this extract through a number of ways, such as through sound, mise-en-scene and editing. In this essay, I shall write about how the sexuality of the characters in this clip have been portrayed, and why they have been portrayed in this manner.

Body language is the first way in which sexuality is represented to us in this extract. Opening with a two shot of a woman holding a dress up to another woman in quite an eager manner shows us that they are comfortable around each other, and they have somewhat of a close relationship. One woman then proceeds to move herself behind the other woman, placing her hands on her shoulders in a comforting manner. They both appear to be breathing quite heavily and rapidly, which suggests excitement at the prospect of the dress, but could also suggest excitement at being close to each other. Narration then begins in the clip, which the audience can assume comes from the woman looking at the other woman with the dress. The narrator says "She looked so beautiful". Although this cannot confirm romantic feelings, due to the fact that she may have just been admiring her beauty (perhaps jealous of it), it can be assumed from the way the woman looks up and down at the woman with the dress with a look of guilt on her face. The woman in the dress speaks, saying "Oh my goodness, miss". From this dialogue, it can be inferred that the women are not close enough to call each other by their informal titles, instead settling with "miss". The woman continues to talk, stating that she "looks like a real lady". To this, the other woman smiles, but her facial expression returns to that of neutral, or slightly guilty.

Later on in the clip, a zoom panning shot is introduced, showing one woman asleep and another awake, leaning over her. The woman that is awake begins to hover her hand over the woman's body, but not quite touching it, indicating that her feelings for her are forbidden, or must be kept secret. This indication is further reinforced by the fact that she is wearing a glove, keeping her even further away from touching the other woman. The woman's facial expressions are that of sad, or desperate as she hovers her hand over the other woman's body, allowing the audience to understand that there is not a mutual feeling of lust in the relationship between both women.

A close up of the woman painting is then shown, and she appears to be concentrating a lot. A long shot of the woman she is attracted to is shown, and she is sleeping. A man then appears, and tries to convince the woman painting that she must act in love with him. She ignores him, however, indicating that she will find it difficult to do such a thing. The music used is quite mysterious, or something that would be used for something sneaky or forbidden, reminding the audience that the woman is feeling guilty for having this emotions. The woman then tells the man to "wake her or she'll burn". This suggests that the woman cares for the safety of the other woman, reinforcing that she has feelings for her. The next shot is a close up of the sleeping woman's breasts, and a reaction shot from the painting woman. She appears to be captivated by looking at the other woman's body, her mouth opening slightly and her eyes going glassy. She then is shown to be so distracted that she doesn't notice that the man has taken notice of her staring. The woman's paint the begins to drip from the brush onto her dress, reinforcing the fact that she is distracted by the woman's body. As each drop hits her dress, the music intensifies, suggesting that her clumsiness is becoming evident to the man, and that it is quite dangerous for him to know about her romantic feelings.

The man then grabs hold of the woman and forcibly drags her away from the sleeping woman. She makes several attempts to leave before the man starts talking. He mocks her by stating that she ruined her dress with a "retched little finger smear", indicating that whilst it may have appeared to be such, he knows it is due to her distraction from looking at the other woman's body. He then proceeds to mock her saying that the other woman would "laugh in her face" if she found out about the woman's sexuality and feelings for her. The man then starts to threaten her by saying "If I told her…". The woman appears terrified at the prospect, whispering in a frightened manner "You mustn't". The fact that she whispers suggests that with the man blackmailing her, she is trying to appear weaker or less authoritative in order to please him, and make sure he doesn't reveal her sexuality. She also appears to stop looking at him in the eye, another sign of weakness. It can be inferred from this that the woman finds the thought of her sexuality being revealed as mortifying, and/or embarrassing, and she is prepared to act wearier in order to prevent that from happening.

However, when the man tells her what she must do, which is to "Appear to love him, marry him". The woman looks him in the eye and tells him that "She can't", indicating once more that she is not heterosexual, and she doesn't wish to marry a man, despite his threats. The sleeping woman wakes up and is shown to be calling out to the other woman. The woman looks up at the man, who raises his eyebrows at her, and she says "please" very quietly, which suggests that while she is not happy marry him to prevent her sexuality from being revealed, she is not unprepared to still act weaker, or in his debt. The woman that was sleeping is getting closer, however, and the other woman appears to give up and nods her head to the man, allowing him to start acting romantically towards her. Whilst this is occurring, she has a look of disgust on her face, once more reminding the audience that she is not heterosexual and does not enjoy contact with a man.

Later on, a mid-shot of the woman who had been sleeping taking off her top is shown, in slow motion. This is to show that the other woman's eyes are fixated on her every movement. The body language shown here indicates that she is trying to restrict herself from getting closer to the other woman, for she is looking up quite slowly and reluctantly. Later on, a high angle of her lying in bed with her hand on her mouth, looking very afraid is shown, to once more indicate that she is scared due to her sexuality, and she wants to keep it a secret evidently extremely desperately.

Representation of Ethnicity

Ethnicity is represented in this Hotel Babylon clip through a number of different ways, including through the use of camera work, sound and mise-en-scéne.

Within the first minute of the clip, costume is used to represent ethnicity. The man that climbs out the swimming pool has dreadlocks, and a beaded necklace which are stereotypical for someone of that ethnicity. The man he is talking to, although of the same ethnicity, is wearing formal attire. This shows us that he is not conforming to the stereotype, and is different from his friend now. His friend seems to notice this, and comments "Look at you all slicked up, bro". The language used here is another stereotype common with this ethnicity, using slang terms such as 'bro' and 'slicked up'. When the man in the suit comments on the physical appearance of his friend, saying he's "looking good", he is given a raised eyebrow. This representation of confusion or mockery suggests that the friend thought it odd for his body to be complimented on by a man, so he changes the subject immediately. This suggests that the males of this ethnicity feel the need to show their masculinity. This body language is an important factor when concerning how that particular ethnicity deals with such situations.

The two continue to talk, with shot reverse shots, when the man in formal attire then proceeds to inform his friend that he should "get back to the desk", showing that he is professional and, yet again, quite unlike his friend. His friend stops him, however, and asks him if he wants to have a party. When the man replies doubtfully, which is shown through his body language (looking down, putting his hand on his head), his friend appears to see this doubt and stops him by saying "We ARE having a party, bro". In that part of the clip, the friend is seen as bossy, which could lead a representation of a stereotype of that ethnicity. He then proceeds to inform him of what would occur at such a party by saying "Booze, Girls and Ganja". Having an interest in booze and girls is a very stereotypical masculine trait, which further adds to the idea that male members of this ethnicity are stereotypically masculine. 'Ganja' is a slang term used for Cannabis, which backs up the portrayal of this ethnicity using different vocabulary to stereotypical British people. The man in the suit immediately responds, trying to get out of the situation, clearly uncomfortable, saying "You don't have to...". His friend interrupts him yet again, however, and doesn't take no for an answer. When the man in the suit realises there is not an alternative to attending this party, he says "Sounds good, bro" quietly, suggesting that he isn't used to speaking in that manner anymore for he has escaped the stereotype that is held to those with his ethnicity, or a similar ethnicity to him. The friend replies "That's the old Benjamin right there, man", indicating that Benjamin was once like his friend in his mannerisms and vocabulary, but has changed quite significantly.

In the following scene, opened with a tilt shot, Eastern European maids are represented through the use of costume and accent. This alone is already portraying a stereotype, which is that Eastern European people work in low paid jobs, and are generally used as maids or cleaners. The tilt shot was used to allow the props of the cleaning materials to be seen, as well as the maids, within one swift shot. The non-diegetic music used before the Eastern European maids enter the room could be described as ominous and foreboding, allowing the audience to understand that the maids are doing something they shouldn't be. One maid says to the other that the hotel visitor will pay "double for double", referring to the maids themselves. The facial expressions of the new maid are that of impatient and irritated, showing that she is not happy to do what she is about to do and is not afraid to show it. This is further shown during the part of the scene where she leaves, stating that she's sorry and "can't" continue what she is doing. This is the second time a member of staff at this hotel has not conformed to the stereotype placed on their ethnicity, even though both of the characters came into contact with someone of the same ethnicity that had conformed. The other maid rolls her eyes as if it is a normal occurrence, and has a phone ready to call someone to replace her. This shows that she is prepared in obtaining the money, adding to the stereotype that Eastern European's are in need of money due to their low paying jobs. Also, the Eastern European women are portrayed as sex objects, there for the purpose of entertaining the Asian man in the room.

The fact that the Asian man doesn't speak a word during the clip helps us understand his ethnicity, due to him being unable to speak fluent English. The costume given to the Asian man is quite revealing, for he is only wearing a dressing gown. This supports the stereotype that Asian men are sex-obsessed, and is further supported by the close-up reaction shots of the Asian man looking excited at the prospect of seeing the Eastern European maids take off their clothing. When the diegetic track starts playing, turned on by the Asian man, it is revealed to us what the maids are expected to do, due to the type of music playing.

Towards the end of the clip, the kitchens are introduced with another tilt shot, used for the same purpose as the tilt shot earlier in the scene, to allow the props (food, ingredients, kitchen utensils, etc.) to be seen before the people. The staff are wearing chef outfits, which allows us to make a full judgement of where the scene is being set. From the moment the chef speaks, it is understood that he is Italian due to his very prominent accent. The body language of the Italian is also very stereotypical, for example, kissing his finger tips. The chef repeats the word "Welcome" many times, which is a trait used by Italians often in the media. All of these stereotypes together led to the eventual conclusion of what ethnicity this man belongs to, and is very difficult to miss by the end of the minute of the clip he is in.