What is the significance of the proliferation of hardware and content for institutions and audiences?

Plan:

Paragraph One:

What is the significance of the proliferation of hardware and content for producers?

• Advantages: Cameras are cheaper
•  Producers can spend more money on the computers and the quality of films in terms of CGI, graphics, 3D, etc. (D-Box). Skyfall is an example of how much money needs to be used to succeed in competition.
• Disadvantages: Due to the cheaper cameras, more competition has been created for producers to create a popular film. Ill Manors is an example of a small budget film that was not able to compete with larger film and film companies.

Paragraph Two:

What is the significance of the proliferation of hardware and content for distributors?

• Advantages: Marketing is easier because audiences have more chance at seeing the film being marketed through social media and Web 2.0 (the internet), via their phones, tablets, iPads, laptops, iPhones, etc. Skyfall and Ill Manors both had websites, pages, trailers and posters.
• Synergy can be used more effectively due to the proliferation of hardware. (video games, CD's)
•  Disadvantages: Audiences have access to sites such as YouTube therefore they can create their own films, creating more competition for the film industry.

Paragraph Three:

What is the significance of the proliferation of hardware and content for exhibitors?

• Advantages: Various ways to watch movies have been created, such as Netflix and LoveFilm, therefore making audiences more likely to watch the movie. High budget, popular movies such as Skyfall (of which had a budget $200 million) may be more likely to be on these forms of movie watching, however, films like Ill Manors (with a budget of £100,00) may not be well known enough to feature on these sites.
• Disadvantages: The ways in which audiences can illegally watch movies have also expanded, especially since the invention of Web 2.0.

Paragraph Four:

What is the significance of the proliferation of hardware and content for audiences?

• Advantages: Easier to gain access to high quality movies through various manners such as the internet (Netflix, LoveFilm) and DVD/Blu-Ray.
• A subscription to a site such as Netflix tends to be worth the money due to the extensive choice of films and TV shows available.
• Disadvantages: Piracy videos tend to be bad quality, which audiences may be tempted to watch due to the fast access and lack of money spent on it.