Ill Manors was first promoted and advertised through the release of 8 different posters on the 8th of May 2012. Posters are commonly used as the first way in which films are advertised for they aren't too much information at one time. The main poster for Ill Manors features reviews, dates, establishes the genre and supplies much more information. The reviews, saying "An Absolute Must-See" and "Bullet-Paced and Quite Unforgettable" make the viewer of the poster want to see the film, due to the fact that they are very positive and make the film seem like it would be a shame to miss out on. The fact that the date is in particularly large text indicates that this information is important. Also shown in bold text is the name of the band that produced this film, 'Plan B'. This may attract the attention of fans of this particular band, even if the style of film, or genre, does not seem to appeal to the particular viewer of the poster.
The next way in which Ill Manors was advertised/promoted was through their premiere. This helps gain more information about the film for the viewers, but not enough so that it actually spoils the best parts of the movie. Information is revealed through interviews with the actors, producers, directors and script writers of the movie. Also, the premiere also allows people to learn more about the genre of the movie, and the overall plot, letting them see whether they'd enjoy it or not. Premiere's are also beneficial in terms of the marketing process due to the fact that it costs near to nothing to have a premiere. Another way in which premiere's help in terms of how much promotion a film gets is through the enthusiasm expressed by the actors and fans that attend. If a premiere has a successful turn-out of people, then it is likely that the film will be paid attention to by those who work in the media. Therefore the film will get some publicity through newspapers, magazines and through articles on the internet. Here is a photograph of the premiere of Ill Manors, which took place in May 2012
The third way in which Ill Manors was advertised/promoted was through the release of the official trailer. The trailer is the biggest release of information about the film for actual clips from the movie are shown. The trailer also allows the consumers to make a final judgement on whether or not they'll enjoy the film, and whether it is for their age range or not, as shown by the age rating at the end of the trailer. Also, the various actors that will feature in the film are shown in the trailer, so any actors that are famous or well-known can be used to draw people in and convince them to watch the film simply because it stars the specific actor. Music by the producer, Plan B, also features in the trailer, allowing people to understand that the making of the film is somewhat related to him. Also, the music video for Plan B's song 'Ill Manors' features clips from the movie itself, which is yet another way of promoting the movie.
Finally, the social media also plays an important part in the promotion of the film Ill Manors. Online websites such as Facebook, Twitter and YouTube all allow people to share the film trailers, posters and information from the premiere with each other, thus gaining popularity for the film before it's release. Due to the rising popularity of social networking sites on the internet, this is a very efficient way of advertising the film's release. YouTube is most likely the first place someone will go to search for a trailer because of the easy access it provides. The film 'Ill Manors' also has it's own website, so if someone were to search for the film on the internet, it, along with it's Wikipedia page will come up, supplying all the information the person would like to know about the film, and also helping them to decide whether this type of genre or style of film is the right film for them, or the film that they would like to view regardless of genre preference. To conclude, Ill Manors was advertised and promoted through the use of posters, premieres and trailers through social networking sites. Due to Plan B's status as well known, it was easy to get fans of Plan B to share the trailers and posters simply by advertising the fact that it is a film made by him. Also, the genre would most likely appeal to his fans due to the specific music taste being quite alike to the film genre.
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